The Tale of Two Families
I was recently blessed to share the mission and history of Live the Life South Florida with a group of people outside of Florida. A wise man approached me afterward and said, "Good job, but remember, you tell them, and then you tell them again." I laughed and thought, how very true. Studies suggest that repeated statements are perceived as more truthful than statements made less frequently. In simple terms: Frequency breeds familiarity, and familiarity breeds trust. Not only do consumers remember an account that gets repeated, but they are also more likely to believe it, and think it is the popular opinion. Whether it's print or digital platforms, the advertising world says people need to see or hear something seven times before it sticks.